The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well. M+R slices and dices email fundraising and messaging performance of this sample in every which way … a treasure of data on list growth and churn; volume of messaging (fundraising and advocacy); open, click-through and response rates
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