In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising, Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and also by those who favor more substance but feel too much substance doesn’t work well in the online channel. Building on data released yesterday by the DMA in the UK, Nick uses the basics of the Facebook algorithm to draw some analogies for
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