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Advocacy Fundraising #3: Finding and Converting Advocates
You’ve defined your Advocate Identity. And you know the slacktivism traps. But, how do you acquire constituents who are advocates, then convert them to donors? There are services like Care2 and CQ...
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Peer-to-Peer Fundraisers: Don’t Run. Dash!
I mean it. Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and...
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Taming Facebook with identity
Facebook gave us the first hit free: get your constituents to like your page and you’ll be able to talk with them on their platform free. What they meant was “get your constituents to append their own...
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YourMediaCompany.org
There are many real issues and perceived issues concerning the state of media. This is not that thought piece. This is the one proclaiming that this is the perfect time for your organization to become...
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Are Your New Donors Hiding in Plain Sight?
We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. But while both are good ways to get people on your file, they may not always convert...
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Confucius on Fundraising Tech Tools
The other day I received an email from the admirably and voraciously curious Simone Joyaux attaching the 2018 Global NGO Technology Report listing the “10 Most Effective Tools” for online use by...
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Breaking Down Your Acquisition Silos
You can spend money on anything. That’s why it’s called money. Economists call this fungibility, which has nothing to do with mushrooms. It has everything to do with how a dollar can be used for rent...
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Generating Leads By Combining Identity and Programmatic Outreach
The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Yes, as you can tell, we are anonymizing a disease-focused charity....
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Agitator Cliff Notes: What’s Next?
I wanted to find another book to talk about today. But the problem wasn’t finding a book; it was narrowing it down to just one. So let’s hear your votes in the Comments on two things: Is this Agitator...
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Rage Donations: Give Before You Explode!
Trump’s politically-inspired human rights horror show featuring state-sponsored kidnapping of refugee children and the torture-by-trauma of their imprisoned parents has triggered a tsunami of rage –and...
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